How MarketUp ditched spreadsheets for an AI-first marketing analysis tool

MarketUp, a major marketing agency in Prague, used to compare their client's vs competitor's ads manually. Going through the Meta Ad Library and comparing every ad manually is not only very time consuming, but also lacks context. What if I they wanted to compare the average reach of all the active ads in the last month specifically on Instagram? They would have to go thorugh every ad manually and copy paste the reach into some spreadsheet and then generate a graph from it.
That just doesn't make sense.

That's why we built a tool that takes all the hassle away and just lets you focus on the important stuff - actually reading and analysing the data, not just gathering it. You simply select the client and competitor pages that you want to compare (you can even select multiple of them!) and click analyze. The system pulls all the ads from Meta so you can instantly view and inspect them side by side. It also generates graphs, which let you easily see the reach and target groups across all ads, so you don't need to touch any spreadsheets. After about a minute, the AI analysis is completed and lets you see the actually important data - the trends, differences and suggestions for improvement. For example, you can see that your traditional carousel ads are at the median reach, but then there's one video ad with way bigger reach - suggestion? Make more video ads!
The AI analysis can also spot insightful patterns - is your competitor running ads for longer periods of time? Are they focusing on a specific product or running a special limited time offer?
After you're done with observing the data, you can export it with all the graphs and insights into a pdf report and share it directly with your client.

Thanks to this system, MarketUp now saves time and focuses on the actually important part of their job, instead of wasting time on spreadsheets. They also provide added value for their clients by giving them access to this tool, so they can see for themselves how their ads are performing compared to their competition.

"Oliver delivered exactly what we needed — a tool that lets us stop wasting time gathering data and start uncovering valuable insights instead. What used to take hours of manual work in public ads libraries now happens in minutes with AI-generated analysis. Oliver was a pleasure to work with: responsive, technically sharp, and always focused on delivering real value."

Radek Štěpán

MarketUp